Toyota is one of the world’s largest automotive manufacturers. In 2013, the company launched Consumer One, a European-wide initiative to boost business in the region by putting the customer even closer to the center of Toyota’s activities. The idea was that operating with a more customer-centric view would not only increase customer satisfaction, but also fuel growth opportunities in the region.
Toyota Motors Europe (TME) is a Toyota subsidiary that oversees European operations. TME embraced Consumer One as a way of making sure it delivered on the expectations that customers have in an increasingly connected digital age. TME, which runs on AWS, wanted to better understand and predict the needs of their customers and to make each interaction feel cohesive for them, enhancing their experience with the brand.
Learn how Tamr helped TME address this challenge by downloading the full case study here.