CRM/ERP Data Unification
Tamr unifies data across CRM and ERP systems, eliminating duplicates and silos. Deliver clean, connected data that drives decision-making and operations with Tamr's AI-native master data management platform.
A global life sciences company…
- Unified 17 data sources in six months
- Deduplicated 10M+ contact records, reducing duplicates by 50%
- Improved record completeness from 54% to 63%
- Delivered a 360-degree view of customers across the enterprise
Disconnected Systems Create Data Silos
As organizations scale, merge, or modernize, data from CRMs, ERPs, and other sources becomes fragmented across systems, regions, and business units. Tamr’s AI-native MDM unifies this information into a single, connected view—delivering real-time insights that drive better decisions and operations.
Duplicate Records
CRMs and ERPs often contain overlapping, inconsistent customer, supplier, and partner data. Tamr’s AI-driven entity resolution and data enrichment capabilities bring your data together into a single, trusted source of truth—ensuring every system reflects accurate, complete, up-to-date information.
Post-Merger Integration
Mergers and acquisitions compound data chaos with conflicting systems and formats. Tamr accelerates post-merger integration by unifying data from multiple CRMs and ERPs (like Salesforce, SAP, Oracle, and Microsoft), enabling faster alignment across business units and more effective account management.
Fragmented Customer Data
Disjointed customer data hides insights and weakens engagement. Tamr creates golden records for every account and contact, giving teams 360-degree visibility. Unified data drives more precise targeting, higher conversion rates, and improved customer experiences.
Real-Time Connectivity
Tamr RealTime keeps enterprise data clean, current, and accessible. By enabling fuzzy search APIs directly within your CRM or ERP systems, you can identify existing entries and prevent duplicates from entering your systems. These systems can also receive real-time updates when golden records are updated in Tamr.
Why Tamr vs. Traditional MDM
Where traditional, rules-based MDM struggles, Tamr masters data quickly, accurately, and at scale.
In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:
Faster value
Master millions of fragmented records in weeks, not months.
Scalability
Use AI-driven automation to manage multi-domain datasets.
Real time
Prevent duplicates and keep records accurate at the point of entry.
Enriched data
Integrate with trusted external sources in one click.
Lower cost
Reduce manual stewardship and deliver higher ROI with lower costs.
CRM/ERP Data Unification FAQs
CRM and ERP data unification is a master data management (MDM) process that delivers clean, connected data from multiple data silos into a single, unified view called a golden record. By unifying CRM and ERP data, organizations can deliver real-time insights that improve operations and drive better decisions.
Tamr applies different AI/ML models alongside select rules and human/agentic curation to clean, match, merge, and maintain data across CRM and ERP systems like Salesforce, SAP, Oracle, Microsoft, and others. The result is a golden record that represents the best, most accurate version of the data across systems and sources.
Entity resolution improves data accuracy by unifying fragmented CRM and ERP data into a single, trusted golden record. This single, mastered golden record can then serve as the system of truth across the organization and connect in real time to every system that needs the most accurate, complete, up-to-date information.
By quickly and efficiently unifying data from multiple CRMs and ERPs (like Salesforce, SAP, Oracle, and Microsoft), Tamr accelerates alignment across business units and drives more effective account management and revenue growth with holistic, unified views of customer and other data.
Tamr’s real-time APIs provide instant access to a mastered view of entities. Using capabilities such as semantic search, Tamr can search for and flag potential duplicates at the point of entry, preventing them from entering the system while the data is still in motion.
Unlike traditional, rules-based MDM tools, Tamr employs patented AI alongside select rules and agentic/human curation to deliver clean, curated, mastered data at scale. Everything we deliver—from architecture to workflows to user interfaces—is built with AI at the core, which makes CRM data integration and ERP data integration faster, more efficient, and more reliable.
CRM Consolidation and Optimization with AI-Based MDM
Navigating CRM & ERP Consolidation Challenges in M&A
Unlock Customer Insights by Cleaning Salesforce Data
See for yourself
Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.