Tamr Solution

Customer 360

Customer data often lives in silos. Tamr unifies it into a 360-degree view with AI-native master data management—enabling improved customer experiences and revenue opportunities.

Watch Solution Overview
View Western Union success story
Global financial services and money transfer company…
  • Deduplicated and enriched 375M customer records
  • Delivered a trusted 360-degree customer view for personalization and efficiency
  • Increased customer matches between retail and online databases by 5%, a significant gain across their 200M customer base

Leading organizations achieve rapid, measurable results

“Bringing the right data together makes the magic happen. It’s the silver bullet that customers want. And if you use AI, the silver bullet takes shape. That’s what Tamr has been doing for years. Others are just finally catching up.”

Elizabeth Barrette
SVP, Advisory Services and Business Segment Manager, Dun & Bradstreet

Fragmented Customer Data Blocks Growth

Duplicate and inconsistent customer records make it impossible to know who your customers really are. With Tamr, teams replace patchwork data with a reliable, trusted foundation that supports AI initiatives, personalization, and stronger customer relationships.

Disconnected Customer Data

Customer data lives across CRMs, ERPs, CDPs, marketing automation platforms, support systems, and more. Tamr unifies records across data sources like these into a single “golden customer record” for a complete 360-degree view, helping improve service, sales, and engagement.

Data Quality Issues

Inconsistent, duplicate records, and data entry errors erode trust in data and create compliance risks. Tamr improves data quality and enriches records with trusted external data to ensure accuracy, completeness, and reliability.

Complexity of Customer Data

In B2B companies, accounts span parents, subsidiaries, and regions. In B2C companies, customers engage across disconnected channels. Tamr unifies fragmented records into a single view, exposing hidden connections and empowering teams to drive growth.

Real-Time Connectivity

Organizations need the freshest data to engage customers, resolve issues, and make decisions. Tamr RealTime APIs deliver mastered records into downstream systems instantly—ensuring the most accurate, up-to-date information powers every interaction and decision.

Enrichment and Insights

Integrate trusted third-party data in one click and identify attributes that would further enhance your existing data. Compare how new information from different, reputable referential datasets could improve your business and confidently onboard them without introducing unnecessary complexity.

Tamr’s AI-Native Advantage in Action

In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:

Governance Made Easy

Tamr integrates with governance frameworks and tools—delivering compliant, curated data through real-time APIs while reducing manual effort and complexity.

Scalable Stewardship

Tamr streamlines stewardship without slowing things down. Automated curation, AI-driven clustering, and human feedback combine to enforce policies across massive data volumes.

From Data to Decision

Every golden record comes with explainable labels, audit trails, and scoring logic, so stewards can defend decisions and data consumers can trust the results.

Why Tamr vs. Traditional MDM

Where traditional, rules-based MDM struggles, Tamr masters data quickly, accurately, and at scale.

In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:

Faster value

Master millions of records in weeks, not months.

Scalability

Use AI-driven automation to manage multi-domain healthcare datasets.

Real time

Prevent duplicates and keep records accurate at the point of entry.

Enriched data

Integrate trusted external sources in one click.

Lower cost

Reduce manual stewardship and deliver higher ROI with lower costs.

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See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

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See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

For more information, please view our privacy policy.