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data product

B2B Customers

Unlock the full potential of your customer data. Tamr’s B2B Customers data product transforms disconnected datasets into a unified, enriched view of your customers in real time, helping you uncover new revenue opportunities, improve engagement, and power operational workflows.

PRICING

Pay for Golden Records, Not Duplicates

Tamr prices on the output you actually use. Pay only for the clean, curated golden records produced for your teams and downstream systems.

How Tamr Pricing Works

No feature tiers. No hidden fees.
Select data products

Customers, Suppliers, Products, and more—each priced independently

Output-based pricing

Pay for golden records volume (Tamr IDs), not input volume

Volume discounts

The more golden records you produce, the lower the per-record cost

Unlimited users

No per-seat pricing, ever

API request capacity

Sized to your workload, priced per data product

Implementation services included

Onboarding, training, and standard support are included

See Results Before You Commit

Value Calculator

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Guided Proof of Concept

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Pricing FAQs

How is Tamr priced?

Tamr is sold as a software subscription that includes the full platform plus at least one data product. Pricing also includes a volume-based fee calculated based on the number of golden records (Tamr IDs) you produce.

What is a golden record (Tamr ID)?

A golden record is a unified, accurate, and reliable view of a single business entity across multiple data sources and datasets. It typically combines several source records through entity resolution and links them together with a unique, shared ID assigned by the Tamr platform (Tamr ID).

Is the number of Tamr IDs calculated based on input or output volume of records?

Tamr assigns a Tamr ID to every unique entity/record in the platform. The number of Tamr IDs is calculated based on the output level of mastered entities/records. In short, if you have three records that are matched and unified into a single unique record, that would use one Tamr ID.

Can I buy more Tamr IDs later?

Yes. You can add golden record (Tamr ID) capacity to an existing contract at any time.

What is a data product?

A data product is a pre-configured, packaged application for mastering a specific business entity or domain. B2B Customers, Contacts, B2C Customers, Suppliers, Products, Locations, Healthcare Providers, and Healthcare Organizations data products—along with custom data products for any other entity—are all available from Tamr.

What if I need more than one data product?

Each additional data product is added to your subscription with its own golden record capacity. Multi-domain programs are common because organizations often need a holistic view of multiple business entities and the relationships between them.

How many user seats do I get?

Unlimited. Tamr uses a workspace model with no cap on users, so the seat count never affects your price.

Is support included?

Yes. Onboarding, training, and standard support are included with every subscription. Optional Premium Support with enhanced SLAs is also available.

Do I have to buy professional services?

No. Onboarding and implementation are included and don’t require a services engagement. If you want help with data engineering, legacy platform migration, or similar projects, professional services are available on a project basis. We also work alongside your preferred consulting and integration partners.

How is API capacity priced?

Per data product, based on a maximum requests-per-second metric, so you size it to your operational workload.

Can I purchase third-party enrichment through Tamr?

Tamr maintains a corpus of 500M+ referential B2B records used to verify and enrich company records out of the box, at no extra cost. To enrich from an additional third-party source, you would need to license that data from the provider directly, and you can connect it through Tamr at no additional cost.

How can I buy a Tamr software subscription?

You can buy directly from Tamr, or through the AWS, Google Cloud, or Azure marketplaces to draw down committed spend.

See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

See for yourself

Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

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