B2C Customers
Create a trusted, unified view of your consumers across every touchpoint. With Tamr’s B2C Customers data product, you can connect fragmented identities and relationships, and build accurate customer and household profiles to power real-time personalization, improve engagement, and reduce risk.
Personalize Customer Experiences with Data You Can Trust
Tamr’s B2C Customers data product is a pre-configured application that utilizes our AI-native MDM platform capabilities to continuously improve consumer and household data, delivering the best version of your customer data to all consumption endpoints.
360° Customer Views
Customizable wiki-style pages for each customer provide a centralized hub to understand consumer behavior, preferences, purchase history, and interactions. Go beyond individual profiles by connecting people to households and modeling relationships based on shared attributes.
Activated Customer Data
Seamless, API-first integration with CRMs, MAPs, and CDPs ensures sales and marketing campaigns are powered by up-to-date customer records in real time. Collaborate with your internal stakeholders to gather feedback on customer data, driving continuous improvements in data quality, accuracy, utility, and reliability.
Continuous, Agentic Data Curation
Improve data quality at the point of entry with always-on matching and enrichment, preventing duplicates and bad data from entering your systems. Automatically surface high-priority data issues and resolve them through guided, agentic workflows.
Privacy and Compliance
Tamr resolves fragmented identities and models relationships across individuals and households, helping meet GDPR and CCPA data privacy requirements and reducing fraud risks. Manage consent and communication preferences within customer profiles, and control access to sensitive data with role-based permissions to ensure proper data governance.
B2C Customers FAQs
The most common challenges with B2C customer data include fragmented consumer data spread across systems, duplicate records, and disconnected data sets. These challenges prevent B2C companies from connecting identities and household relationships and gaining a comprehensive understanding of their customers, leading to substandard customer experiences and ineffective personalization.
Tamr’s AI-native master data management (MDM) solution resolves consumer identities by using advanced AI models to perform customer entity resolution—the process of identifying, matching, and unifying records that refer to the same customer and linking them across systems using a unique ID to create a holistic 360-degree view.
Tamr’s B2C Customers data product uses AI-powered entity resolution to match and unify records for individual consumers across sources, creating up-to-date golden records that leverage demographic and location data to also identify and map household relationships. Using real-time capabilities, Tamr continuously matches and enriches this data, keeping everything current, in sync, and accurate.
Tamr uses seamless, API-first integration to connect with CDPs and ensure they are using clean, curated, real-time customer data to improve personalized marketing and drive higher customer engagement. Tamr’s patented, AI-powered entity resolution and data quality functionality enhance the accuracy and trustworthiness of the customer data CDPs use for segmentation and activation.
Tamr uses identity resolution to resolve fragmented consumer records into unified, holistic customer profiles. These profiles also capture consent and communication preferences and make this information known to all operational systems in real time, ensuring all interactions remain compliant with regulations such as GDPR and CCPA.
Tamr’s APIs, webhooks, and agentic data curation functionality all help to ensure continuous improvement of B2C customer data. Specifically, Tamr’s real-time search-before-create API prevents duplicate data from entering the system, and AI agents surface potential duplicates or anomalies for data stewards—preserving the integrity of the data used in operational workflows.
See for yourself
Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.