Data Masters Podcast
Where data experts share what’s new and what’s next in data, AI, analytics - and the emerging strategies and technologies that support it.
Deighton
Scaling Efficient Marketing Through Generative AI Automation
Lillian Pierson
AI is everywhere, but what does meaningful adoption actually look like in marketing? We’re joined by Lillian Pierson, Fractional CMO and Growth Advisor of Data-Mania, to unpack how organizations can use AI strategically to drive results. Lillian outlines practical examples and a maturity model for AI in marketing, helping teams align tech with business outcomes. She breaks down where AI delivers the most value — from low-risk productivity tools to fully automated, cross-functional workflows — and offers guidance on the metrics that matter, how to tackle data fragmentation and why upskilling is critical for growth.
