Data Masters Podcast
Where data experts share what’s new and what’s next in data, AI, analytics - and the emerging strategies and technologies that support it.
Host
Anthony
Deighton
Deighton
S
4
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EPISODE
27
Startup Reality Check: Why Cool Products Don’t Always Sell
Martin Miller
CTO of FastCTO and M-Vision, Inc., and Host of Unriveted Media Podcast
Most startups don’t fail because the product is bad; they fail because nobody is willing to pay for it. In this episode, Martin Miller, CTO of FastCTO and M-Vision, Inc., and Host of Unriveted Media Podcast, joins us to break down what it really takes to go from a startup idea on a napkin to a real product people will pay for. Martin shares why founders need to validate demand early, understand the buying cycle of their target market and avoid relying on hope as a strategy.
