Data Masters Podcast

Data is the backbone of every great brand, but for Margaritaville, it’s also the bridge to a lifestyle of laid-back escapes and unforgettable memories. Claudia Infante, Chief Data Officer of Margaritaville, joins us to explore how this iconic brand blends data-driven decisions with the spirit of escapism. Claudia shares insights into the company’s unique licensing model, their approach to data governance, and how they prioritize customer experience while managing diverse data sources.