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data product

B2B Customers

Unlock the full potential of your customer data. Tamr’s B2B Customers data product transforms disconnected datasets into a unified, enriched view of your customers in real time, helping you uncover new revenue opportunities, improve engagement, and power operational workflows.

Industry

Trusted Financial and Insurance Data Starts Here

Fragmented customer, account, policy, and counterparty data makes it difficult to assess risk, satisfy regulators, and deliver exceptional customer experiences. Tamr creates a contextualized knowledge layer across these entities—helping financial institutions improve compliance, accelerate client onboarding, strengthen risk management, and unlock growth.

90%
Reduction of manual data stewardship
60%
Eliminated duplicates within weeks
2x
Improved time-to-quote
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Fragmented Financial Data Increases Risk and Limits Growth

Financial institutions and insurers manage customer, policy, claims, and other data across CRMs, banking systems, policy administration platforms, and risk systems. Tamr’s AI-native MDM helps organizations unify complex financial data into trusted golden records that improve risk visibility, regulatory compliance, operational efficiency, and customer experiences.

Customer and Account Visibility

Client and policyholder records are often duplicated across lines of business, regions, and systems. Tamr creates 360-degree views that provide a complete understanding of households, accounts, policies, and relationships, improving service, retention, and growth.

Real-Time Onboarding and Fraud Prevention

Whether onboarding a banking client, policyholder, or broker, organizations need trusted data immediately. Tamr’s real-time APIs enable instant entity search, duplicate prevention, and data enrichment at the point of entry, reducing onboarding friction, improving fraud detection, and accelerating time-to-value.

Relationship Intelligence

Understanding connections among individuals, organizations, policies, claims, accounts, counterparty, and more is critical to decision-making. Tamr creates a contextualized knowledge graph that maps these relationships across the enterprise, providing a trusted foundation for compliance, analytics, and downstream AI applications.

Regulatory Compliance & Audit Readiness

Financial services and insurance firms must protect sensitive data and ensure accuracy to reduce risk and avoid compliance violations. Tamr helps create and maintain trusted, traceable data that supports Know Your Customer (KYC), anti-money laundering (AML), sanctions screening, counterparty risk management, transparency reporting, and regulatory compliance.

Leading Organizations Achieve Rapid, Measurable Results

“Bringing the right data together makes the magic happen. It’s the silver bullet that customers want. And if you use AI, the silver bullet takes shape. That’s what Tamr has been doing for years. Others are just finally catching up.”

Elizabeth Barrette
Acting General Manager, Master Data Management Solutions, Dun & Bradstreet

Related Resources
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Video

Old Mutual Modernizes Customer Experience with Tamr

Old Mutual leverages Tamr's AI-native MDM solution to modernize its data infrastructure, enhancing customer experience & operational efficiency.

Financial Services FAQs

What challenges do financial services and insurance organizations face when managing customer and account data?

The biggest challenges facing financial services and insurance companies are incomplete, inaccurate, and duplicative data that is siloed within various corporate systems across the organization. Without holistic, 360-degree views of key business entities such as customers, policyholders, accounts, and counterparties, financial services firms and insurance carriers can expose themselves to risks associated with non-compliance and obscure valuable cross-sell and upsell opportunities.

How does Tamr create a trusted view of customers, policyholders, accounts, and counterparties?

Tamr applies different AI/ML models alongside agentic curation and select rules to clean, match, merge, and maintain data across ERPs, CRMs, and other corporate systems. The result is a golden record that represents the best, most accurate version of a customer, policyholder, account, or counterparty across systems and sources. Tamr also surfaces cross-entity relationships among and between these entities using enterprise knowledge graphs. The relationships surface valuable insights that they can use to identify customer service and cross-sell and upsell opportunities.

What is relationship intelligence, and why is it important for financial institutions?

Relationship intelligence combines internal communications data with external market data to identify who knows whom, how they know them, and where new opportunities or risks reside. For financial institutions, relationship intelligence provides insights that enable warm outreach for dealmakers, prevent customer churn, and support risk management and compliance. Using Tamr, financial institutions can make these connections and deliver holistic, 360-degree views that support relationship intelligence.

How does Tamr support KYC, AML, and regulatory compliance initiatives?

Tamr’s AI-native master data management (MDM) solution enables financial institutions to streamline KYC and AML processes, support regulatory compliance initiatives, and improve risk detection. Unlike time-consuming, manual processes, AI-native MDM emphasizes entity resolution and data integration across both internal and external sources.

How does Tamr help prepare for audits and regulatory reviews?

Tamr delivers the accurate and up-to-date entity and cross-entity relationship data that financial services firms and insurance carriers need to meet regulatory requirements and produce reliable reports. With these golden records (and the associated lineage to produce them) in hand, financial institutions can comply with audit procedures and regulatory reviews.

See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

See for yourself

Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

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