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data product

B2B Customers

Unlock the full potential of your customer data. Tamr’s B2B Customers data product transforms disconnected datasets into a unified, enriched view of your customers in real time, helping you uncover new revenue opportunities, improve engagement, and power operational workflows.

Industry

Trusted Retail and Hospitality Data Starts Here

Every transaction, visit, search, loyalty interaction, and service request tells part of the customer story. Tamr connects customer, product, supplier, location, and inventory data across channels—so retail and hospitality teams can personalize engagement, improve operations, and respond faster to changing demand.

10%
Higher matching accuracy compared to legacy system
40%
Of records identified as duplicates and resolved
20M
Customer records mastered across 11 sources
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Retail and Hospitality Growth Depends on Knowing Customers, Products, and Channels

Retail and hospitality brands make thousands of decisions every day related to pricing, promotions, assortment, and customer experience. But the data behind those decisions is often split across e-commerce, CRM, loyalty, ERP, booking, and service systems. Tamr brings those signals together into trusted, AI-ready records so teams can get a complete view of their customers, better manage products, respond to demand, and deliver more relevant experiences.

Omnichannel Customer Identity

A loyal customer may not always be recognized as the same person in-store, online, via mobile app, or in a booking or loyalty system. With AI-native master data management (MDM), Tamr resolves individual consumer and household identities into trusted customer 360-degree views—helping teams personalize messages and offers, improve service, and understand true lifetime value.

Product Data Accuracy

When product names, categories, and attributes vary across systems, customers struggle to find what they need, and teams struggle to optimize pricing, promotions, and assortments. Tamr creates unified, consistent, real-time product records that improve discoverability, merchandising, and margin performance.

Supplier and Inventory Agility

Out-of-stock items, delayed shipments, and demand swings require fast access to trusted supplier and product data. Tamr connects supplier, purchase, and inventory records so teams can identify alternatives, optimize sourcing, reduce waste, and keep shelves and properties stocked.

Location Intelligence

Stores, hotels, restaurants, fulfillment centers, and service locations often have inconsistent names, addresses, attributes, and hierarchies across systems. Tamr creates trusted location records that improve reporting, local marketing, territory planning, and execution.

Leading Organizations Achieve Rapid, Measurable Results

“Bringing the right data together makes the magic happen. It’s the silver bullet that customers want. And if you use AI, the silver bullet takes shape. That’s what Tamr has been doing for years. Others are just finally catching up.”

Elizabeth Barrette
Acting General Manager, Master Data Management Solutions, Dun & Bradstreet

Related Resources
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Mitigate Supply Chain Disruption with AI-Native MDM

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Supply chains are more interconnected and vulnerable than ever before. Discover 6 ways to address supply chain vulnerability and how AI-native can help.
Video

Toyota Motors Europe Enhances Customer Experience with Tamr

Toyota Motors Europe (TME), a leading automotive manufacturer, unifies customer data across 50 countries using Tamr's AI-native MDM solution, enhancing customer satisfaction and operational efficiency.

Healthcare and Life Sciences FAQs

What challenges do financial services and insurance organizations face when managing customer and account data?

The biggest challenges facing financial services and insurance companies are incomplete, inaccurate, and duplicative data that is siloed within various corporate systems across the organization. Without holistic, 360-degree views of key business entities such as customers, policyholders, accounts, and counterparties, financial services firms and insurance carriers can expose themselves to risks associated with non-compliance and obscure valuable cross-sell and upsell opportunities.

How does Tamr create a trusted view of customers, policyholders, accounts, and counterparties?

Tamr applies different AI/ML models alongside agentic curation and select rules to clean, match, merge, and maintain data across ERPs, CRMs, and other corporate systems. The result is a golden record that represents the best, most accurate version of a customer, policyholder, account, or counterparty across systems and sources. Tamr also surfaces cross-entity relationships among and between these entities using enterprise knowledge graphs. The relationships surface valuable insights that they can use to identify customer service and cross-sell and upsell opportunities.

What is relationship intelligence, and why is it important for financial institutions?

Relationship intelligence combines internal communications data with external market data to identify who knows whom, how they know them, and where new opportunities or risks reside. For financial institutions, relationship intelligence provides insights that enable warm outreach for dealmakers, prevent customer churn, and support risk management and compliance. Using Tamr, financial institutions can make these connections and deliver holistic, 360-degree views that support relationship intelligence.

How does Tamr support KYC, AML, and regulatory compliance initiatives?

Tamr’s AI-native master data management (MDM) solution enables financial institutions to streamline KYC and AML processes, support regulatory compliance initiatives, and improve risk detection. Unlike time-consuming, manual processes, AI-native MDM emphasizes entity resolution and data integration across both internal and external sources.

How does Tamr help prepare for audits and regulatory reviews?

Tamr delivers the accurate and up-to-date entity and cross-entity relationship data that financial services firms and insurance carriers need to meet regulatory requirements and produce reliable reports. With these golden records (and the associated lineage to produce them) in hand, financial institutions can comply with audit procedures and regulatory reviews.

See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

See for yourself

Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

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