AI-Powered Data Enrichment
Tap into trusted third-party data to fill in gaps, boost accuracy, and add meaningful context to the data your business depends on.
Intelligent Enrichment Capabilities
Tamr’s AI-powered enrichment capabilities connect your internal records with trusted third-party data sources to deliver richer, more complete golden records. With pre-built integrations and smart workflows, Tamr makes enrichment scalable, repeatable, and impactful.
One-Click Enrichment
Access trusted, third-party data through Tamr’s built-in integrations with leading providers. Whether using public sources or vendor-licensed data, you’re up and running quickly—no coding or custom builds needed.
Domain-Specific Intelligence
Whether you need B2B firmographics, clinician licensing information, or supplier locations, Tamr helps seamlessly integrate relevant external data sources into your data workflows to meet your domain-specific or industry-specific data needs.
Automated, Continuous Enrichment
Go beyond one-time enrichment. Tamr enables always-on data enrichment pipelines to keep your records fresh and complete. With the ease of adding new sources, you can confidently adapt your enrichment strategies to evolving business needs.
Tamr’s AI-Native Advantage in Action
In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:
Enrichment Built into MDM
Enrichment isn’t an add-on. Tamr embeds it into the data mastering process to deliver cleaner records, enriched context, and trusted golden records from the start.
Faster, Better Decisions
Enriched data helps teams reduce risk, personalize engagement, enhance segmentation, and meet compliance mandates without wasting hours on manual lookups or mismatched records.
See What Others Miss
Enriching with external data uncovers relationships—like shared ownership or corporate hierarchies—that aren’t visible in siloed internal systems but are critical for insight and action.
AI-Powered Data Enrichment FAQs
For most businesses, the best version of their data lives outside of their organizational systems. By enriching internal data with third-party, trusted sources, businesses can fill the gaps in their internal datasets and ensure that their records remain complete, accurate, and up-to-date.
Tamr’s built-in AI data enrichment capabilities enable it to integrate with numerous third-party data providers including Dun & Bradstreet, PitchBook, ZoomInfo, the National Plan and Provider Enumeration System (NPPES), and more.
Tamr’s approach to data enrichment differs from that of traditional MDM or ETL tools, such as Informatica, Semarchy, or Stibo, because enrichment is embedded at the core of the data mastering process from the start. Features such as verified match and always-on enrichment pipelines ensure that records remain accurate, enriched, and up-to-date in real time without the need for coding or custom builds.
Yes, any changes to golden records, including enrichment, are propagated to downstream systems to ensure your records are in sync across systems.
Tamr’s AI-native master data management solution integrates with verified, trustworthy, third-party data providers and delivers always-on enrichment pipelines that ensure records remain accurate and up-to-date.
Guide to Data Enrichment: What It Is, Why It Matters, and How It Enhances the Power of Your Data
Everything You Need to Know About Data Enrichment
Why Data Enrichment Is So Important for Your Organization
See for yourself
Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.