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The Tamr Platform

Tamr RealTime

Your company’s best, most trustworthy data available in milliseconds within your ERP, CRM, CDP, and other operational applications.

Leading organizations achieve rapid, measurable results

“Bringing the right data together makes the magic happen. It’s the silver bullet that customers want. And if you use AI, the silver bullet takes shape. That’s what Tamr has been doing for years. Others are just finally catching up.”

Elizabeth Barrette
SVP, Advisory Services and Business Segment Manager, Dun & Bradstreet

Real-Time Data, Real-Time Results

Real-time connectivity is non-negotiable for a modern MDM solution. Ensure every record across systems is accurate, consistent, and connected—continuously updated with data you trust.

The Best Data Just an API Call Away

Tamr's real-time APIs provide instant access to a mastered view of entities, unlocking comprehensive insights. With features like semantic search, immediate propagation of updates, and change history, Tamr delivers the clean, accurate data the business needs.

Prevent Data Degradation

Prevent data issues before they become operational headaches. When potentially bad data is created, such as a possible duplicate, it gets flagged for human review. This proactive approach ensures that data quality issues are avoided or resolved swiftly.

Enhance. Don’t overhaul.

Tamr seamlessly plugs into your existing data infrastructure, boosting its effectiveness without a complete re-architecture. Tamr's real-time APIs are designed for easy integration with operational systems, ensuring ongoing access to high-quality, up-to-date data.

Embedded Stewardship & Feedback

No-code UI and guided workflows make it easy for data stewards to provide feedback. Business users can take an active role in data cleansing by reviewing flagged duplicates, potential relationships, and data quality issues—all surfaced in a simple, intuitive inbox.

Enrichment and Insights

Integrate trusted third-party data in one click and identify attributes that would further enhance your existing data. Compare how new information from different, reputable referential datasets could improve your business and confidently onboard them without introducing unnecessary complexity.

Tamr’s AI-Native Advantage in Action

In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:

Accelerate Business Decisions

Instant access to trusted data means faster insights and more confident decisions across sales and marketing, supply chain management, customer service, and finance.

Eliminate Delays

Say goodbye to overnight syncs. With Tamr RealTime, your golden records are always available—no need to wait on batch jobs to get clean, ready-to-use data.

Reduce Operational Risk

Mitigate risk where it starts: at the data level. Prevent downstream data issues that impact compliance, reporting accuracy, decision-making, and day-to-day operations.

Tamr RealTime FAQs

How does Tamr RealTime make mastered data available instantly across systems?

Tamr uses real-time APIs to enable continuous, immediate communication between systems, eliminating lag time and ensuring that data is sent and received instantaneously. Tamr’s event-driven architecture also enables real-time updates and responses for any external system that subscribes to webhook notifications for data change events.

What’s the benefit of using real-time APIs in a master data management solution?

Real-time APIs improve operations and decision-making and enable continuous data mastering at scale by allowing organizations to eliminate delays; prevent downstream issues that impact compliance, reporting, and operations; and improve data quality for other AI applications.

How does Tamr prevent duplicate or bad data from entering operational systems?

Tamr’s “search before create” API workflow uses deep learning AI and semantic search to identify existing records that are a potential match for the new entity while the data is still in motion. Using a human-guided feedback loop, users can flag potential duplicates early and prevent them from entering production data sets.

Can Tamr integrate with CRM and ERP systems like Salesforce, SAP, Oracle, or Microsoft Dynamics?

Yes, Tamr’s flexible, API-first architecture allows organizations to integrate with CRMs, ERPs, CDPs, and more to enable customer entity resolution across operational systems.

What use cases benefit most from real-time master data access?

The use cases that benefit most from real-time master data access are the ones where timing and context are critical. Examples include delivering personalized customer experiences, detecting fraud, and managing supply chain operations.

See for yourself

Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

See for yourself

Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

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