B2B Customers Data Product Overview

Tamr’s B2B Customers data product, powered by our AI-native master data management platform, delivers trusted customer data for analytics, operations, and AI workflows.

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Let’s look at the customer 360 page for Kroger. This golden record represents the most accurate, up-to-date view of this customer's data. 

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Tamr uses AI-powered entity resolution to match and unify records without changing source data, and links them via a persistent Tamr ID. It also validates key corporate details against a firmographic corpus of over 500 million companies.

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This profile for Kroger was built from numerous source records across systems, such as CRM, ERP, marketing automation, and other tools. On their own, these records are often incomplete or inconsistent, but Tamr makes sure the golden record includes the best, most accurate values and standardizes fields like names, addresses, and other details to create a clean, consistent view.

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Tamr also enriches customer records with trusted third-party data and helps map corporate hierarchies to identify parent companies and subsidiaries and provide visibility into account structures. This gives sales, marketing, and support teams a complete view of the account to identify opportunities and coordinate engagement.

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When a match is suspected but not certain, Tamr’s AI agents flag these edge cases with clear explanations. Users can resolve duplicates in seconds and maintain a full audit trail, ensuring data remains accurate and trusted across teams.

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As new customer records are created or updated, Tamr’s real-time functionality enables continuous matching and enrichment, and ensures the most accurate, trusted version of the data resides in the CRM and other systems, keeping everything in sync and enabling the most effective analysis, targeting, and customer engagement.

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Tamr delivers trusted customer data to power better decisions, operations, and AI initiatives. Want to see Tamr running on your data? Let’s talk.