Data Masters Podcast

Data becomes truly powerful when it starts with people, not platforms. In this episode, Peter Laflin, Director of Data and Analytics at Morrisons, joins us to explore how one of the UK’s largest supermarket chains turns customer insights into smarter business decisions. Peter shares how empathy drives Morrisons’ data strategy, from understanding shoppers’ in-store needs to building AI-driven solutions that make everyday experiences smoother. He also discusses how his team measures success by business impact, fosters neurodiverse collaboration and ensures data remains trustworthy in an AI-first world.