It’s Alive! Overcome the Perils of a Franken-Monster MDM

Beware! 

On a stormy night, deep in a dark and dusty digital lab, a master data management (MDM) solution vendor, not unlike Dr. Frankenstein, stitches together mismatched AI capabilities. Every bolt-on serves a purpose, yet they never truly work in harmony. 

The initial cries of “It’s alive!” feel like a breakthrough. Until the jolt of electricity designed to make the system stronger turns into something unpredictable. The beauty of the dream vanishes. And then you realize, with breathless horror and disgust: A monster’s been born. 

The Anatomy of a Franken-Monster MDM‍

An “AI-enhanced” MDM bolts on AI components to deliver capabilities such as automation, recommendations, and predictive analytics on top of an existing MDM architecture—rather than embedding them at the core of the solution. But these short-term fixes often create scary, long-term problems, introducing unnecessary complexity and falling short when it comes to performance, scalability, user experience and truly effective data mastering. Explore the spooky scene below to uncover the terrifying consequences of bolted-on AI.

Avoid the Franken-Monster Trap with AI-Native MDM

AI-native MDM is purpose-built with AI at the core, meaning every aspect of the solution—from architecture to workflows to user interfaces—all taps into the full power of AI. This approach makes data mastering faster, easier, and more efficient, enabling you to create far better outcomes at much lower cost when compared with cobbled-together Franken-monster MDM solutions. 

Ready to banish your Franken-monster MDM? Discover how Tamr’s true, AI-native MDM can help.

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