Forrester reveals a 643% ROI and $8M+ in total benefits from clean, mastered customer data with Tamr. Read More

Realizing the potential of clean mastered data for businesses

Three Essential Steps that Improve Data Quality and Usability Through Enrichment

Introduction: Every business today wants to be data-driven and use up-to-date and accurate information to support their decisions. However, as we all know: incomplete, incorrect, and missing data lowers trust in operational and analytical decision-making about key business relationships from…

Oct 14, 2021 Featured Content

21% of Dreamforce registrants used personal email: Fixing the Salesforce data quality problem

Getting your hands on Dreamforce’s list of attendees, as the name suggests, is quite literally a marketer’s dream. Salesforce’s annual event is one of the most well-known and attended technology conferences of the year. It has truly become a global…

Oct 11, 2021 Featured Content

Five Takeaways from Snowflake’s Financial Services Data Summit

I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…

Oct 6, 2021 Featured Content

Part II: Why Mastering Hierarchies is Key To Understanding Customers for Biopharma Companies

If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…

Sep 29, 2021 Featured Content

Part I: Why Customer Mastering in Biopharms is Key To Accelerating Business Results

Biopharmaceutical Customer Mastering SeriesIn an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable…

Sep 14, 2021 Featured Content

How Hierarchies Enable Proper Customer Data Management

Not only do hierarchies represent data in a structured and understandable way, but they also serve practical business purposes, serving both operational and analytic value. For B2B businesses, understanding the hierarchical nature of customer relationships is essential. While a typical…

Aug 19, 2021 Featured Content

Gartner Peer Insights: Customers Rate Tamr 4.9/5

Gartner Peer Insights™ helps businesses discover, buy, and manage the technology they need to be successful. The great thing about these reviews – and why many people use them as part of their evaluation process – is that they come…

Aug 18, 2021 Featured Content

4 trends driving record investment in technology at global banks

I previously wrote how Financial Services Firms can achieve high ROI by taking advantage of Customer Data Mastering. While writing the piece, I came across interesting trends about the pace of technical investment at global banks. Consider this statement by…

Aug 11, 2021 Featured Content

Customer Data Platforms vs. Master Data Management

Introduction Two popular solutions for solving the persistent problems of bad customer data are Master Data Management (MDM) and Customer Data Platforms (CDPs). While the two technologies aim to solve similar problems around poor data, there are important differences in…

Jul 20, 2021 Featured Content

Patient Mastering: Why Machine Learning is Core to Managing Patient Data at Scale

In today’s digitized healthcare system, electronic health records and claim databases produce vast amounts of patient records. These real-world data (RWD) records are gathered in several different ways and formats—all designed to be easy for healthcare professionals to submit. Third-party…

Jul 7, 2021 Featured Content