As pressure to deliver AI-ready data grows, data leaders must do more than build trusted master data. They also need to communicate its business value, engage stakeholders, secure executive support, and justify ongoing investment in master data management (MDM).
In this on-demand webinar, Scott Taylor, “The Data Whisperer,” joins Anthony Deighton, CEO of Tamr, to explore how data leaders can turn their master data story into a compelling, business-oriented narrative.
Through practical advice and a fresh take on the language of data, Scott shares five tips and techniques to help you move beyond explaining the technical “how” of MDM to communicating the strategic “why.”
Hear from our expert speakers:
What you’ll take away:
- Learn how a data management narrative differs from broader data storytelling and data literacy efforts
- Discover a simple approach to communicating the value of your MDM initiative in business terms
- Apply the 3 Vs of data storytelling – Vocabulary, Voice, and Vision – to make your master data story more compelling
- Explore practical techniques for engaging executives and stakeholders around the value of trusted master data
- Strengthen your ability to build executive support and secure ongoing investment in MDM
Whether you’re looking to build a stronger business case for MDM, increase stakeholder engagement, or position trusted master data as a critical foundation for AI, this session offers practical guidance to help you communicate the value of your initiative and drive greater organizational support.
As pressure to deliver AI-ready data grows, data leaders must do more than build trusted master data. They also need to communicate its business value, engage stakeholders, secure executive support, and justify ongoing investment in master data management (MDM).
In this on-demand webinar, Scott Taylor, “The Data Whisperer,” joins Anthony Deighton, CEO of Tamr, to explore how data leaders can turn their master data story into a compelling, business-oriented narrative.
Through practical advice and a fresh take on the language of data, Scott shares five tips and techniques to help you move beyond explaining the technical “how” of MDM to communicating the strategic “why.”
Hear from our expert speakers:
What you’ll take away:
- Learn how a data management narrative differs from broader data storytelling and data literacy efforts
- Discover a simple approach to communicating the value of your MDM initiative in business terms
- Apply the 3 Vs of data storytelling – Vocabulary, Voice, and Vision – to make your master data story more compelling
- Explore practical techniques for engaging executives and stakeholders around the value of trusted master data
- Strengthen your ability to build executive support and secure ongoing investment in MDM
Whether you’re looking to build a stronger business case for MDM, increase stakeholder engagement, or position trusted master data as a critical foundation for AI, this session offers practical guidance to help you communicate the value of your initiative and drive greater organizational support.
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