Leading Telecommunications Provider Unifies Subscriber Data Across Products With Tamr
One of Asia’s largest telecommunications providers used Tamr’s AI-native MDM solution to replace a rules-based matching approach and deliver a single, trusted view of every subscriber across mobile, broadband, and digital payments. This transformation gave the organization a foundation for multi-product growth, smarter network investment, and better customer experiences.
Customer Success Highlights:
- Consolidated 90 million subscriber records into 58 million golden records
- Unified data across three product systems to enable 360-degree customer views
- Enabled geospatial address enrichment for capital-efficient network planning
- Built a trusted foundation for multi-product ownership analysis, householding, and real-time SIM registration verification
Customer Success Highlights:
- Consolidated 90 million subscriber records into 58 million golden records
- Unified data across three product systems to enable 360-degree customer views
- Enabled geospatial address enrichment for capital-efficient network planning
- Built a trusted foundation for multi-product ownership analysis, householding, and real-time SIM registration verification
Want to read the transcript? Dive right in.
One of the largest telecom providers in Asia serves tens of millions of subscribers across mobile, broadband, and digital payments. But its subscriber data was fragmented across three systems with no common identifier, making it impossible to see which customers held multiple products or shared a household.
A previous rule-based matching solution was two years in and had still only unified a fraction of the customer base. The data was simply too complex for it to keep up.
With Tamr’s AI-native MDM, the company consolidated 90 million subscriber records into 58 million trusted golden records. Geospatial enrichment now supports smarter network planning, and a unified view enables multi-product analysis, householding, and real-time SIM verification.
With this foundation, Tamr is helping the provider deepen relationships, reduce churn, and grow revenue.