How Master Data Management Boosts the Context Layer for Agents

As the adoption of AI agents continues to grow, so, too, does the need for trustworthy master data delivered to the context layer.

In the report “How Master Data Management Boosts the Context Layer for AI Agents,” Gartner explores the critical role master data plays in providing necessary business context for downstream applications and preventing data quality issues from proliferating across enterprise systems.  

The report examines:

• The role model context protocol (MCP) plays when connecting master data to AI 
• The importance of building highly specialized master data management agents
• Why delivering verified master data into business applications and AI workflows ensures both humans and AI agents access a single source of truth

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_{Gartner, How Master Data Management Boosts the Context Layer for AI Agents, Stephen Kennedy, 17 June 2026} 

_{GARTNER is a trademark of Gartner, Inc. and/or its affiliates.}