Unlocking AI-Driven Growth with Trusted Customer Data
A Fortune 500 global life sciences company used Tamr’s AI-native MDM to unify customer data across 15+ operating companies, deduplicating 10M+ contact records, improving data quality by 31%, and enabling AI-driven sales and marketing—all in under six months.
Customer Success Highlights:
- Unified customer data across 17 internal and external sources
- Deduplicated 10M+ contact records, reducing duplicates by over 50%
- Improved overall data quality from 65% to 85% in less than 6 months
- Delivered a trusted 360-degree customer view, enabling AI-driven marketing, personalization, and cross-selling
Customer Success Highlights:
- Unified customer data across 17 internal and external sources
- Deduplicated 10M+ contact records, reducing duplicates by over 50%
- Improved overall data quality from 65% to 85% in less than 6 months
- Delivered a trusted 360-degree customer view, enabling AI-driven marketing, personalization, and cross-selling
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A Fortune 500 global life sciences company, operating more than 15 distinct businesses, had a problem: 90% of its customers were known to only one of these businesses, leaving cross-sell opportunities on the table and AI initiatives stalled. Customer data was fragmented across operating companies, each with its own CRM and marketing systems. Turning to Tamr, the company unified data across 17 internal and external sources in just six months — deduplicating over 10 million contact records and improving overall data quality by 31%. With Tamr's AI-native MDM integrated with Snowflake and Salesforce Data Cloud, the company now has a trusted 360-degree view of every customer across all its brands, powering personalized marketing, smarter cross-sell, and AI-driven innovation.