How a Global Bicycle Manufacturer Built a Global Data Foundation to Unlock Revenue Growth
A leading bicycle manufacturer used Tamr’s AI-native MDM platform to master 400,000+ product records across its decentralized European manufacturing operations, cutting a 2-year manual effort down to 6 months and enabling the cross-unit inventory visibility that kept production lines running during COVID-19 supply disruptions.
Customer Success Highlights:
- Mastered 400,000+ SKUs in 6 months, avoiding the need to hire additional staff for manual data cleansing
- Produced 1,000 additional bikes during COVID-19 shortages via cross-unit stock sharing
- Generated significant incremental revenue in the years since with approx. 50,000 additional bikes produced
- Enabled renegotiation with key suppliers with unified supplier spend visibility
Customer Success Highlights:
- Mastered 400,000+ SKUs in 6 months, avoiding the need to hire additional staff for manual data cleansing
- Produced 1,000 additional bikes during COVID-19 shortages via cross-unit stock sharing
- Generated significant incremental revenue in the years since with approx. 50,000 additional bikes produced
- Enabled renegotiation with key suppliers with unified supplier spend visibility
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A leading bicycle manufacturer behind several well-known global brands had a data problem. Years of acquisitions left more than 400,000 component and parts records scattered across siloed systems, and manual deduplication would have taken 2 years plus 10 new hires to accomplish. Partnering with Tamr, the manufacturer unified and deduplicated its entire parts & accessories catalog in just six months. When COVID-19 disrupted global supply chains, Tamr’s AI-native MDM solution allowed the company to instantly identify and share stock across manufacturing units, leading to the production of a thousand additional bikes. Since then, with unified master data enabling smarter procurement, the company estimates 50,000 additional bikes have been produced, generating significant incremental revenue at £2,000 per bike. Using Tamr, they now have a trusted data foundation to keep pace with growth and stay resilient for whatever comes next.