How a Fortune 500 Retailer Unlocked Customer Insights with Clean CRMData
A Fortune 500 office retail and services giant used Tamr’s AI-native MDM to reduce duplicate customer data across systems including Salesforce, produce holistic, up-to-date customer views, and enable personalized customer experiences at scale.
Customer Success Highlights:
- Unified customer data across 11 sources for a single, complete view of every customer
- Curated 20 million unique customer records with ongoing automated curation
- Identified nearly 40% duplicate records that were obscuring key customer insights
- Enabled personalized, territory and industry-segmented sales and marketing outreach
Customer Success Highlights:
- Unified customer data across 11 sources for a single, complete view of every customer
- Curated 20 million unique customer records with ongoing automated curation
- Identified nearly 40% duplicate records that were obscuring key customer insights
- Enabled personalized, territory and industry-segmented sales and marketing outreach
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A Fortune 500 office retail and services giant had invested heavily in its digital business, but critical customer data was siloed across Salesforce and 11 other systems, hiding millions of duplicate records, which represented nearly 40% of its data, and obscuring key insights into buying behavior. Their rules-based MDM solution required dozens of engineers to maintain, and a single data fix could take months. Turning to Tamr, the retailer curated 20 million unique customer records from 11 sources, eliminated duplicate records across all systems, and enriched its data with trusted third-party sources to produce segmented customer views by territory and industry. Now with complete, up-to-date data powering its sales and marketing workflows, the retailer can deliver personalized outreach and unified customer experiences across every digital and physical touchpoint.