How a Digital Commerce Company Unified Customer Data and Eliminated Duplicate Invoices with Tamr
An established digital commerce company used Tamr’s AI-native MDM to replace once-a-year data cleanups with continuous customer data mastering, resolving duplicate records across its CRM, financial platform, and e-commerce system and eliminating duplicate invoices. They also enabled real-time identity resolution that recognizes returning buyers the moment they place an order.
Customer Success Highlights:
- Replaced annual data reconciliation with continuous, real-time automated customer data mastering
- Eliminated duplicate invoices by unifying records across CRM, finance, and e-commerce systems
- Enabled real-time identity resolution to recognize returning buyers instantly at order placement
- Built the foundation to connect contacts to accounts, unlocking cross-sell and upsell opportunities
Customer Success Highlights:
- Replaced annual data reconciliation with continuous, real-time automated customer data mastering
- Eliminated duplicate invoices by unifying records across CRM, finance, and e-commerce systems
- Enabled real-time identity resolution to recognize returning buyers instantly at order placement
- Built the foundation to connect contacts to accounts, unlocking cross-sell and upsell opportunities
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An established digital commerce company that helps contractors and architectural firms manage legal agreements had a hidden problem: customer data was siloed across its CRM, financial platform, and e-commerce system with no common identifier linking records together. Duplicate records meant duplicate invoices, poor customer experiences, and endless manual cleanup, while an annual reconciliation process could barely keep up. Partnering with Tamr, the company replaced once-a-year data cleanups with continuous customer data mastering, utilizing real-time identity resolution that recognizes returning buyers the moment they place an order. With clean, unified customer records now flowing across sales, finance, and billing, the company has eliminated duplicate invoices, improved the buying experience, and built the foundation to connect contacts to accounts, unlocking the organizational relationships and upsell opportunities that siloed data had been hiding.