Contacts Data Product Overview

See how Tamr unifies and enriches business contact records using AI-native master data management. Tamr links individuals to the correct organizations, giving teams a complete, reliable view of who they’re working with.

Explore the Benefits
- Unify, deduplicate, and clean contact records across CRM, ERP, and marketing systems.
- Connect individuals to the right companies and roles for better targeting and engagement.
- Maintain accurate, up-to-date contact data across systems to support outreach, relationship building, and revenue growth.
Explore the Benefits
- Unify, deduplicate, and clean contact records across CRM, ERP, and marketing systems.
- Connect individuals to the right companies and roles for better targeting and engagement.
- Maintain accurate, up-to-date contact data across systems to support outreach, relationship building, and revenue growth.
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Tamr's Contacts data product is a pre-configured packaged application that utilizes our AI-native MDM platform capabilities to deliver the best version of your enterprise data to all consumption endpoints. This data product streamlines the data cleaning, mastering, and enrichment of B2B contacts data and produces golden records quickly with minimal configuration required.
Here’s an example of a golden record for Satya Nadella, CEO of Microsoft. Tamr used advanced AI to evaluate all available information across your sources and generate this golden record, giving your teams a single, trusted view of the data.
As you scroll, you’ll see all connected records, including Satya’s employer, Microsoft Corporation, and two direct reports: Brad Smith and Amy Hood. For easy cross-entity navigation, Tamr allows you to access Microsoft Corporation’s golden record directly from this view.
Moving to Microsoft’s 360-degree view, you'll find all essential account information. Tamr matched, verified, and enriched this record with trusted third-party data to fill gaps, improve data quality, and provide a hierarchical view of related organizations.
Similar to Satya Nadella’s golden record, Microsoft’s golden record also displays all associated entities, including employees and strategic advisors—giving your business the context it needs to uncover connections, strengthen customer relationships, and accelerate growth.
To learn more, schedule a custom demo today