data product

B2C Customers

Create a trusted, unified view of your consumers across every touchpoint. With Tamr’s B2C Customers data product, you can connect fragmented identities and relationships, and build accurate customer and household profiles to power real-time personalization, improve engagement, and reduce risk.

Watch Product Overview

Leading Organizations Achieve Rapid, Measurable Results

“We want to better understand who we're dealing with and their relationship with us. We brought in Tamr because we could not solve that problem using our existing technology, which was primarily simple and deterministic matching.”

Chief Data Architect
Global Money Transfer and Financial Services Company

A Fortune 500 auto manufacturer deduplicated customer records by 40%, reducing redundant outreach
A financial services company drove improved customer engagement and self-service offerings
An international insurance company streamlined its reporting and price quoting

Personalize Customer Experiences with Data You Can Trust

Tamr’s B2C Customers data product is a pre-configured application that utilizes our AI-native MDM platform capabilities to continuously improve consumer and household data, delivering the best version of your customer data to all consumption endpoints.

360° Customer Views

Customizable wiki-style pages for each customer provide a centralized hub to understand consumer behavior, preferences, purchase history, and interactions. Go beyond individual profiles by connecting people to households and modeling relationships based on shared attributes.

Activated Customer Data

Seamless, API-first integration with CRMs, MAPs, and CDPs ensures sales and marketing campaigns are powered by up-to-date customer records in real time. Collaborate with your internal stakeholders to gather feedback on customer data, driving continuous improvements in data quality, accuracy, utility, and reliability.

Continuous, Agentic Data Curation

Improve data quality at the point of entry with always-on matching and enrichment, preventing duplicates and bad data from entering your systems. Automatically surface high-priority data issues and resolve them through guided, agentic workflows.

Privacy and Compliance

Tamr resolves fragmented identities and models relationships across individuals and households, helping meet GDPR and CCPA data privacy requirements and reducing fraud risks. Manage consent and communication preferences within customer profiles, and control access to sensitive data with role-based permissions to ensure proper data governance.

Powered by Tamr’s Innovative Technology

With a robust set of master data management capabilities, our B2C Customers data product is engineered to deliver fast time-to-value.

See for yourself

Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.

For more information, please view our privacy policy.