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Tatiana Ladygina
Tatiana Ladygina
Director of Product Marketing
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Updated
December 5, 2025
| Published

Tamr Updates <1 Minute: November 2025

Tatiana Ladygina
Tatiana Ladygina
Director of Product Marketing
Tamr Updates <1 Minute: November 2025
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Tamr continues to deliver enhancements that make your data more reliable, insightful, and actionable. The November release introduces replayable webhook events, richer 360-degree context, and automated householding for B2C Customers, helping teams move faster with more confidence.

Reveal Household Insights 

Improve targeting, analytics, and customer understanding with automated household detection. Tamr automatically identifies household relationships for B2C Customers and assigns persistent household IDs across all source systems. Users gain better visibility into household composition through enhanced B2C Customer 360-degree pages and a dedicated Household 360-degree view. This delivers more accurate reporting, better targeting, and a clearer picture of customer relationships. And new API adjustments allow full control over household membership when needed.

Ensure Downstream Consistency with Replayable Record Events

Keep downstream systems consistent even during outages. Admins can now replay record events for a specified time period when a webhook or downstream connection becomes unavailable. This safeguard ensures no system misses critical updates, helping teams preserve data integrity and keep workflows running smoothly.

Find Records Faster with Improved Search

For data products configured with a system of record, users can now choose between fuzzy or exact match search on the Browse page. This flexibility supports both exploratory workflows and precision lookups, enabling teams to get to the right records with fewer clicks.

Enrich Customer 360-Degree Views with D&B Hierarchies

If you are using the B2B Customers data product with Dun & Bradstreet enrichment, the Customer 360-degree pages now surface key D&B Data Block attributes and show the D&B corporate hierarchy. This added visibility gives teams clearer lineage, sharper segmentation, and more accurate customer understanding—without additional manual research.

November’s updates advance Tamr’s mission to help organizations master their data with greater automation, reliability, and insight.

Where to Learn More

Visit Tamr Docs for a comprehensive breakdown of all of the product changes, including bug fixes, UI improvements, and known issues.

Get a free, no-obligation 30-minute demo of Tamr.

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