Matt Holzapfel
Matt Holzapfel
Head of Corporate Strategy
May 15, 2024

Overcoming Fragmented Data with Unique Identifiers: The Power of Tamr ID

Overcoming Fragmented Data with Unique Identifiers: The Power of Tamr ID

Fragmented data is an inevitable challenge faced by organizations of all sizes. Whether you work in a large corporation or a small business, the reality is that your data is likely scattered across multiple silos, both internally and externally. This fragmentation can lead to equally fragmented insights, resulting in incomplete or inaccurate analyses. However, this challenge can be overcome with the right approach and tools. 

Let’s explore the nature of data fragmentation and how Tamr ID provides a robust solution.

Understanding Data Fragmentation

Data fragmentation occurs when data is stored in various locations and formats, making it difficult to integrate and analyze holistically. This can happen for several reasons:

  1. Different Data Sources: Organizations often gather data from multiple sources such as CRM systems, ERP systems, marketing tools, and external databases.
  2. Inconsistent Data Formats: Data from different sources may not follow the same format or standards, leading to compatibility issues.
  3. Siloed Departments: Different departments within an organization may manage their own data independently, creating silos that are not easily linked.

The consequence of fragmented data is that insights become fragmented as well. When data doesn’t tie together nicely, your analyses and decision-making processes suffer, leading to missed opportunities and inefficiencies.

Approaches to Addressing Data Fragmentation

To address the problem of fragmented data, several approaches can be taken:

  1. Natural Keys: A natural key is an identifier that maps to something in the real world and uniquely identifies an entity. For companies, this might be a URL, a corporate registration number, or a DUNS number. For individuals, it could be a social security number. While easy to implement, natural keys can lead to errors if the data contains incorrect or inconsistent information.
  2. Composite Keys: Composite keys use multiple pieces of information, such as name and email address or company name and URL, to create a unique identifier. This approach reduces the risk of false positives but can be more challenging to implement and still relies on high-quality source data.
  3. Clustering: Clustering is a process of matching records based on many attributes and creating a unique identifier for each cluster, which represents a real-world entity. This approach is technically complex but offers the highest accuracy and durability. Unique identifiers ensure that all records related to an entity are correctly linked, providing a comprehensive view.

The Tamr ID 

Tamr ID offers a powerful solution to the problem of fragmented data by creating a unique, persistent identifier for each entity. This unique ID links together different records about the same entity, ensuring accuracy and scalability over time. Here are the key benefits of using Tamr ID:

  1. Complete and Single View of Entities: With Tamr ID, you can achieve a complete and single view of each entity. For example, if you are analyzing customer data, Tamr ID enables you to see all sales transactions related to a customer, providing an accurate aggregate total of revenue.
  2. Improved Efficiency and Accuracy: Having an accurate view of your customers means that your organization can operate more efficiently. Customer service teams spend less time resolving issues because they have access to complete and accurate information. Data teams and analytics teams also benefit from more trustworthy dashboards, saving time on troubleshooting.
  3. Simplified Data Integration: Tamr ID serves as a joint key across all your data silos, making data integration much easier. You no longer need to choose between natural keys, composite keys, or synthetic keys. Tamr ID provides what you need to join data seamlessly.
  4. Persistent and Durable Identifiers: The persistence of Tamr ID over time allows you to track changes and understand the lineage of an entity. This helps in maintaining data integrity and understanding business dynamics better.

Watch Matt Holzapfel, Chief Product Officer at Tamr, take a deeper dive into the benefits of Tamr ID and see how it can transform your data management strategy.

Why Tamr ID

  • Universal Uniqueness: Each Tamr ID is universally unique, ensuring that there is only one identifier per entity. This eliminates the risk of duplicate records and enhances data quality.
  • Automatic Generation: Tamr IDs are automatically generated by Tamr after linking together all the different records about an entity. This automation reduces the manual effort and technical complexity involved in creating unique identifiers.
  • Scalability: As new records are created and more information is gathered about an entity, Tamr ID ensures that the identifier remains consistent and accurate. This scalability is crucial for growing organizations with expanding data needs.
  • Comprehensive Integration: Tamr ID seamlessly integrates with your existing data infrastructure, allowing you to leverage it across various data sources and silos. This comprehensive integration simplifies data management and enhances overall efficiency.

Data fragmentation is a significant challenge, but it can be effectively managed with the right approach. Tamr ID offers a robust solution by providing unique, persistent identifiers that simplify data integration and improve data accuracy. By adopting Tamr ID, organizations can achieve a holistic view of their data, enhance operational efficiency, and make more informed decisions.

For more information on how Tamr ID can help your organization overcome data fragmentation, book a demo and join thousands of other satisfied users.‎