As companies modernize their data stack and continue the migration to the cloud, there is new potential to tackle the unsolved problem of the single view of the customer. While the cloud ecosystem has transformed infrastructure management, attention can now turn to the usability of the data itself and its ability to feed analytics. The aggregation of data has unleashed the potential for advanced analytics as data silos are broken down. The next step is to master the data to ensure it’s usable — clean, curated, and complete — before it reaches analytics tools and data scientists.
B2C customer mastering creates not only a unified, accurate, enriched view of customer data across systems and sources, but also a unique identifier so the customer can be consistently tracked. Mastered customer data can then feed both operational and analytical systems, from CRMs to ERPs, and marketing automation tools to business intelligence tools and dashboards. The goal is to ensure trustworthy, up-to-date, holistic information is driving decision making for customers.
Create a holistic view of customers across touchpoints
Mastering your customer data at scale gives sales and marketing teams a powerful way to accelerate data-driven selling and enable customer insights for competitive advantage.
Benefits for B2C companies
Offer tailored products and boost cross/up-sell opportunities: Use machine learning to enrich customer data with dozens of third-party sources to enhance customer targeting and offer personalized product suggestions.
Retain more customers with personalized customer experiences: Create a Tamr ID for each customer, connect transactions data, and power Customer 360 programs to provide superior customer service across the organization.
Power analytics to uncover new market opportunities: Effectively connect customer data to transactions, products, and external data sources to view consumer spending behavior and identify new market opportunities.
A solution built on patented, innovative machine learning technology
Tamr’s data mastering and enrichment solutions make it easy to integrate internal and external data sources quickly to power analytic insights and drive business outcomes. Our integrated turn-key solutions combine machine learning optimized for scale and accuracy, a low code/no code environment, and data enrichment built into the workflow to streamline operations.
Western Union is now able to write customer journeys instead of data rules to beat the competition
With Tamr’s next-generation data mastering solution, we’re generating the records that let us form a complete view of our customers and allows Western Union to offer a superior user experience.
Harveer Singh, Chief Data Architect at Western Union
1 billion customer records mastered to support integration between digital and retail customer applications globally
Better understand your customers with clean, complete and unique records
If done correctly, customer data mastering offers your teams a powerful way to accelerate data-driven selling and enable customer insights for a competitive advantage.