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How Accell Group Built a Global Data Foundation to Unlock Revenue Growth
Europe’s leading bicycle manufacturer, Accell Group, used Tamr’s AI-native MDM platform to master 400,000+ product records across its decentralized European manufacturing operations, cutting a 2-year manual effort down to 6 months and enabling the cross-unit inventory visibility that kept production lines running during COVID-19 supply disruptions.

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Customer Success Highlights:
- Mastered 400,000+ SKUs in 6 months, avoiding the need to hire additional staff for manual data cleansing
- Produced 1,000 additional bikes during COVID-19 shortages via cross-unit stock sharing
- Generated significant incremental revenue in the years since with approx. 50,000 additional bikes produced
- Enabled renegotiation with key suppliers with unified supplier spend visibility
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Customer Success Highlights:
- Mastered 400,000+ SKUs in 6 months, avoiding the need to hire additional staff for manual data cleansing
- Produced 1,000 additional bikes during COVID-19 shortages via cross-unit stock sharing
- Generated significant incremental revenue in the years since with approx. 50,000 additional bikes produced
- Enabled renegotiation with key suppliers with unified supplier spend visibility