Customer 360
Customer data often lives in silos. Tamr unifies it into a 360-degree view with AI-native master data management—enabling improved customer experiences and revenue opportunities.
A global money transfer and financial services company…
- Deduplicated and enriched 375M customer records
- Delivered a trusted 360-degree customer view for personalization and efficiency
- Increased customer matches between retail and online databases by 5%, a significant gain across their 200M customer base
Fragmented Customer Data Blocks Growth
Duplicate and inconsistent customer records make it impossible to know who your customers really are. With Tamr, teams replace patchwork data with a reliable, trusted foundation that supports AI initiatives, personalization, and stronger customer relationships.
Disconnected Customer Data
Customer data lives across CRMs, ERPs, CDPs, marketing automation platforms, support systems, and more. Tamr unifies records across data sources like these into a single “golden customer record” for a complete 360-degree view, helping improve service, sales, and engagement.
Data Quality Issues
Inconsistent, duplicate records, and data entry errors erode trust in data and create compliance risks. Tamr improves data quality and enriches records with trusted external data to ensure accuracy, completeness, and reliability.
Complexity of Customer Data
In B2B companies, accounts span parents, subsidiaries, and regions. In B2C companies, customers engage across disconnected channels. Tamr unifies fragmented records into a single view, exposing hidden connections and empowering teams to drive growth.
Real-Time Connectivity
Organizations need the freshest data to engage customers, resolve issues, and make decisions. Tamr RealTime APIs deliver mastered records into downstream systems instantly—ensuring the most accurate, up-to-date information powers every interaction and decision.
Why Tamr vs. Traditional MDM
Where traditional, rules-based MDM struggles, Tamr masters data quickly, accurately, and at scale.
In the startup world, change is constant. But one thing remains consistent: our values. We believe there’s a strong link between happy people and healthy startups, and we’re committed to building a safe and nurturing environment for our team. We do this through:
Faster value
Master millions of records in weeks, not months.
Scalability
Use AI-driven automation to manage multi-domain healthcare datasets.
Real time
Prevent duplicates and keep records accurate at the point of entry.
Enriched data
Integrate trusted external sources in one click.
Lower cost
Reduce manual stewardship and deliver higher ROI with lower costs.
Customer 360 FAQs
A customer 360 view is a comprehensive, holistic profile of a customer’s information that incorporates data from multiple different systems and sources. With a complete 360-degree picture of the customer—including their attributes, connections, interactions, and engagement—departments across the organization can deliver a consistent, informed, and personalized experience.
Some of the biggest challenges organizations face in obtaining a 360-degree view of their customers include: disconnected, fragmented, and siloed data; inconsistent, outdated, and incomplete data; complexity of customer data; and lack of real-time connectivity among data sources.
Tamr’s AI-native master data management solution unifies customer data across CRM, ERP, and CDP systems by resolving entities and unifying records across data sources to create a golden customer record.
Customer entity resolution is the process of identifying the same customer records from among different sources and unifying them into a trustworthy, consolidated view. With this consistent, holistic view of the customer, everyone in the organization can deliver high-quality, personalized customer experiences.
Tamr uses patented AI alongside select rules and agentic/human curation to improve customer data quality in real time. This powerful blend of capabilities is used to unify data across disparate systems and sources, resolve duplicate records, and enrich customer entities with trustworthy, third-party data.
Tamr gives everyone across the organization a complete, real-time understanding of a customer’s attributes, preferences, behaviors, and actions so that they can personalize interactions and drive higher engagement in support of revenue growth through cross-selling and upselling.
CRM Consolidation and Optimization with AI-Based MDM
Realizing the Power of a 360-Degree Customer View
Why Relationships are Essential for B2C Data — and How Tamr Helps
See for yourself
Get a free, no-obligation, 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.