Written by Tamr
Watch this brief and lively case study detailing Tamr’s integrated approach to unifying Toyota Motor Europe’s siloed customer data — and learn how TME is using the unified data to:
- increase the effectiveness of demand forecasting, marketing and sales; and
- “most importantly, treat Sofia Garcia like the longtime happy customer that she is.”
Tamr’s secret sauce, according to TME?
“Tamr balances machine learning with a human-guided machine pattern. So as typically when the cost and complexity go up as more data sources are added, Tamr turns the equation upside down and actually becomes more efficient as you scale up.”