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Tamr Data Mastering
for Product Rationalization

Tamr helps the world's largest companies master their product and customer data at scale to improve time-to-market and uncover insights that drive sales and marketing.


With machine learning and intuitive workflows for data experts, Tamr cleanses and masters product and global retail data by consolidating internal data sources (e.g., ERP and CRM systems) and makes it easy to connect external data sources to create a comprehensive, up-to-date view of market opportunities.


Improve Visibility into Product Assets and Streamline Go-to-Market Activities
Use machine learning to rationalize product data from internal sources and create a global, granular taxonomy across products to power downstream analyses.

Improve Time-to-Market with Visibility into Inventory, Suppliers, and Retailers
Reconcile data on suppliers and classify product inventory at an extremely granular level to optimize procurement and streamline time-to-market.

Power Analytics to Measure Global Product Performance
Reconcile product data with third-party market and benchmarking data (e.g., Nielsen and IRI) to uncover opportunities and make informed marketing decisions.


“We see Tamr as a strategic resource within our organization. The technology can not only be applied to help us improve our sales and marketing initiatives but we see it as a platform for innovation across the enterprise.”

Yves Tassenoy, IT Manager - Product Planning and Marketing Systems

See Tamr in Action

Schedule a demo with one of our experts to learn how Tamr can help you transform your business


What is Tamr

See how data mastering can make your business data-driven.