Data leaders agree. Investing in high-quality, curated customer data fuels business results, from revenue growth to analytics adoption and productivity gains. However, quantifying the business value of better data can often be difficult. To assess the return on investment, Forrester Consulting conducted a Total Economic Impact™ study with Tamr. By interviewing some of the world’s leading enterprises, Forrester evaluated the costs and benefits of a machine-learning based approach to Master Data Management (MDM).