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DataMasters S1E4: The State of the CDO

Success as a CDO increasingly means knowing how to use data to drive revenue. But at many organizations, data leaders are still figuring out how to work with their business counterparts. That’s one takeaway from a survey of 300 C-suite executives on the topic of data and digital transformation. Conducted by NewVantage Partners since 2012, the survey includes the perspectives of leading Fortune 1000 companies including American Express, Capital One, Ford Motors, General Motors, Johnson & Johnson, Mastercard, and Met Life.

In this episode, Randy Bean, founder and CEO of NewVantage Partners, talks about the survey’s results and looks at the overall state of the CDO. He discusses what makes a successful CDO, where the CDO should sit in an organization and why data initiatives need to be tied to business goals.