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DataMasters S1E13: It’s about solving a business problem, not the data

Kathleen Maley was most recently Head of Consumer and Digital Analytics at KeyBank where she led a large team of analysts who used data and analytics to shape strategies. Before that, she spent more than a decade at Bank of America in a variety of roles that helped the bank use data in areas such as risk management and pricing.

Kathleen shares why she stopped using the term data driven, why aligning around a business problem is key for data and analytics teams, the role language plays in communicating with business colleagues, and what she’s learned as a female analytics leader.