2022 MDM Market Study

Dresner Advisory Services released its inaugural 2022 Master Data Management Market Study, providing insight into MDM trends, perceptions, and adoption. Part of its Wisdom of Crowds® series, this report provides data and analysis on market adoption and investment in master data management, as well rankings for leading vendors in the space.

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Access the report to dig deeper into key findings and metrics such as:

  • More than 61% of survey respondents agree that MDM is a critical or very important data initiative
  • Organizations with data leadership in place and high levels of data literacy have the highest use levels for MDM
  • Preference for cloud deployments of MDM is growing, with more than 60% of respondents preferring cloud to on-premises
  • The report also provides insight into vendor rankings across categories such as core MDM, architecture, analytics, and AI/ML, with Tamr ranking first among leading MDM vendors.

    Preview of this guide

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