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Gartner® Report: 

How to Measure the Business Value of Master Data Management

According to Gartner, “Through 2025, more than 75% of MDM programs will fail to meet business expectations because of a failure to connect MDM value to business value.”

Read “How to Measure the Business Value of Master Data Management” for Gartner recommendations on:

  • Connecting MDM & Business Outcomes
  • “Using the Gartner Value Pyramid to Link Outcomes to Data”
  • “Quantifying the Financial Impacts of MDM”

Gartner, How to Measure the Business Value of Master Data Management, Malcolm Hawker, Simon Walker, Sally Parker, Divya Radhakrishnan, 9 July 2021
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from (URL)

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