Insight into Customer Data for High Tech Manufacturing

Join Tamr’s Solutions team for an overview of how to break down data silos to achieve customer data quality & consistency to drive channel alignment, account cross-sell and forecast accuracy.

Attend this session to gain a better understanding of how to:

• Master customer data across direct & indirect channels and manage customer hierarchies
• Use mastered data to drive revenue and operational efficiency for internal sales teams and distributors
• Learn from the strategies of companies like Littelfuse and Analog Devices

In the session you’ll learn:

The Impact of Customer Data Mastering
We’ll start the session with an overview of how mastered customer data can be used to manage customer hierarchies (site, region, corporate parent), gain a unified data view across channel sources, and tackle data quality challenges such as misspelt names, duplicates, and missing contact information.

Customer Data Mastering Demo
We’ll show you how to master your customer data on the cloud using Tamr. You’ll see how Tamr tackles data quality within operational systems like Salesforce, MS Dynamics, SAP and Oracle and how the output from Tamr, clean mastered data, powers analytics tools and dashboards.

Value of Cloud-Native Customer Mastering for Your Business
We’ll finish with an overview of the business value of addressing customer data quality challenges from driving upsell to increasing pricing and forecast accuracy to improving account targeting. We’ll provide an overview of how companies like Littelfuse and Analog Devices have driven results through Tamr customer data mastering.