Written by Tamr
Presentation on Building a 360-Degree View of Customers Through Data Unification, June 17 @ 10 am
Join Tamr at Innovation Enterprise’s “Big Data & Analytics for Retail Summit” in Chicago from June 17-18 (at the Hyatt Regency McCormick Place).
Tamr’s presence will be highlighted by Tamr Field Engineer Alan Wagner’s presentation (at 10 am on Wednesday, 6/17) on Building a 360-Degree View of Customers Through Data Unification.
Customer data is among an enterprise’s most valuable assets, often holding the key to improved sales, retention, and customer service. Current systems for capturing customer information tend to be dedicated to single functions or geographies, creating silos of data that are difficult to integrate cleanly with other sources and a large bottleneck for downstream analytics. Traditional ‘top-down’ approaches of standardizing data quickly become insufficient when dealing with the scale of data variety found in today’s enterprise.
Tamr’s Customer Data Integration solution radically simplifies an enterprise’s construction of a comprehensive, 360-degree view of its customers. Machine learning algorithms automatically unify up to 90% of internal and external customer data. When human intervention is necessary, Tamr generates questions for data experts, aggregates responses, and feeds them back into the system. RESTful APIs then deliver a consolidated view of customer information wherever your analysts need it: from spreadsheets to business intelligence platforms and next generation analytic tools.
To read our full customer data integration in financial services case study, click here.
To learn more about our customer data integration solution, read our downloadable white paper.