Realizing the potential of clean mastered data for businesses

If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…

In today’s digitized healthcare system, electronic health records and claim databases produce vast amounts of patient records. These real-world data (RWD) records are gathered in several different ways and formats—all designed to be easy for healthcare professionals to submit. Third-party…

Health data interoperability has been a goal in the US for decades. While the CMS ruling on data interoperability is definitely the right driver for industry-wide data standardization, data governance in healthcare will always face a variety of difficulties for…

In a previous post, I wrote how life science companies can gain an edge on their competition by constructing a well-laid foundation of curated data for each entity in the very complex managed care ecosystem. While this may not be…