Forrester reveals a 643% ROI and $8M+ in total benefits from clean, mastered customer data with Tamr. Read More

Realizing the potential of clean mastered data for businesses

Archive

Patient Mastering: Why Machine Learning is Core to Managing Patient Data at Scale

In today’s digitized healthcare system, electronic health records and claim databases produce vast amounts of patient records. These real-world data (RWD) records are gathered in several different ways and formats—all designed to be easy for healthcare professionals to submit. Third-party…

Jul 7, 2021 Featured Content

Three creative ways Financial Services firms like Blackstone use Customer Master Data Management (MDM)

Tamr’s cloud-native customer master data management (Customer MDM) seeks to create a unified, accurate, and persistent set of unique identifiers and attributes that wholistically depict a customer in order to connect millions of valuable customer records across multiple organizational silos,…

Jun 23, 2021 Featured Content

What is Customer Master Data Management

Customer data is one of, if not the most, valuable assets for a company. McKinsey & Co. finds that organizations that leverage insights from quality customer data outperform peers by 85% in sales growth and 25%+ in gross margin. Customer…

May 19, 2021 Featured Content

The Elusive Customer 360: Why and How to Master Data for Sales & Marketing

Large-scale investment in customer insights and analytics teams have propelled the use cases for customer data. From customer segmentation to predictive pricing models and multi-touch channel strategy, the field of advanced customer analytics has more tangible applications than ever. As…

Apr 15, 2021 Featured Content