Realizing the potential of clean mastered data for businesses

Introduction Two popular solutions for solving the persistent problems of bad customer data are Master Data Management (MDM) and Customer Data Platforms (CDPs). While the two technologies aim to solve similar problems around poor data, there are important differences in…

Tamr’s cloud-native customer master data management (Customer MDM) seeks to create a unified, accurate, and persistent set of unique identifiers and attributes that wholistically depict a customer in order to connect millions of valuable customer records across multiple organizational silos,…

“Today, we have the most accurate and recent copy of data coming from all systems, and Tamr facilitates all of that…We are able to work with the various lines of business to bring that new data to the [organization] and…

“Tamr allows [our sales teams] to focus on what they do best, which is helping the customer, not looking through data to find the customer.” — Director of business and product strategy, retail. Knowing who your customer is, what they…

Customer data is one of, if not the most, valuable assets for a company. McKinsey & Co. finds that organizations that leverage insights from quality customer data outperform peers by 85% in sales growth and 25%+ in gross margin. Customer…