In Part I and Part II of our Biopharma Customer Mastering Series, we covered in detail how machine learning is an essential tool in customer mastering and how you can use it to build flexible hierarchies to power your analytics.…

Introduction As a modern data mastering platform, Tamr overcomes variety in data to produce mastered records for critical business entities such as People, Organizations, Supplies, and Products using a combination of machine learning and subject matter expert input. Tamr’s Machine…

Machine learning creates efficiencies, often saving us time and money, and reduces the burden of mundane activities, freeing our attention to focus on bigger topics at hand. Machine learning has created efficiencies in many aspects of day-to-day life, from virtual…

Introduction: Every business today wants to be data-driven and use up-to-date and accurate information to support their decisions. However, as we all know: incomplete, incorrect, and missing data lowers trust in operational and analytical decision-making about key business relationships from…

Getting your hands on Dreamforce’s list of attendees, as the name suggests, is quite literally a marketer’s dream. Salesforce’s annual event is one of the most well-known and attended technology conferences of the year. It has truly become a global…

I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…

If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…

by Clint Richardson, Marina Novikova, and Kalen Zhang Global business leaders recognize the value of advanced and augmented big data analytics over various internal and external data sources. However, technical leaders also face challenges capturing insights from data silos without unified master data.…

In an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable data — each…

Not only do hierarchies represent data in a structured and understandable way, but they also serve practical business purposes, serving both operational and analytic value. For B2B businesses, understanding the hierarchical nature of customer relationships is essential. While a typical…