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How Toyota Masters Data at Scale Using Tamr and AWS

Tamr co-hosted a webinar with Amazon Web Services (AWS) featuring Toyota and their transformational story of data mastering at scale. Allow us to give you a glimpse of the challenges they faced, how Tamr helped provide a sustainable solution and the resulting efficiencies they achieved.

Story overview:

Toyota Motor Europe, headquartered in Brussels, Belgium, conducts business in seven countries across the European continent. They have distributors in every country from Iceland to Hungary.

With more than 250 databases from independent dealers and service centers, Toyota encountered a data mastering challenge. To make matters a little more difficult, their databases in Europe are in 40 different languages from French to Ukrainian.

As one of the world’s largest car manufacturers, Toyota needed a solution that would be able to prepare very large datasets of customer records from a myriad of sources into a holistic view of its customers. Toyota elected to leverage Tamr’s solution to boost scalability and flexibility as well as provide better customer support to more than 30 million people across Europe. By joining forces with Tamr, Toyota can achieve seamless integration of customer data from all stages of the buyer journey – from inquiries and sales to financing and servicing.

The machine learning software employed by Tamr cuts the amount of manual effort required from traditional MDM tools by 80% and has the ability to run on AWS.

In this video, Filip Salaets – IT Manager, Customer & Retailer at Toyota Motor Europe shares:

  • The business value of data integration from Independent Business Units across the company
  • How to leverage machine learning to unlock the powerhouse of data mastering at scale
  • How Toyota Motor Europe offers superior customer service employing data integration
  • How Tamr and AWS unify cloud-based data to produce high-quality trusted analytics


Watch the 14-minute video to hear this story directly from the source and gain actionable insights on how to approach data mastering at scale to drive transformational outcomes for your business.