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Part III: Why Mastering Provider Networks is Key To Reaching Decision Makers

In Part I and Part II of our Biopharma Customer Mastering Series, we covered in detail how machine learning is an essential tool in customer mastering and how you can use it to build flexible hierarchies to power your analytics.…

Nov 12, 2021 Featured Content

Effectively leveraging Snowflake’s Governance Capabilities with Tamr

Introduction As a modern data mastering platform, Tamr overcomes variety in data to produce mastered records for critical business entities such as People, Organizations, Supplies, and Products using a combination of machine learning and subject matter expert input. Tamr’s Machine…

Nov 10, 2021 Featured Content

Understanding The Advantages of Supervised Machine Learning for Master Data Management

Machine learning creates efficiencies, often saving us time and money, and reduces the burden of mundane activities, freeing our attention to focus on bigger topics at hand. Machine learning has created efficiencies in many aspects of day-to-day life, from virtual…

Oct 25, 2021 Featured Content

Three Essential Steps that Improve Data Quality and Usability Through Enrichment

Introduction: Every business today wants to be data-driven and use up-to-date and accurate information to support their decisions. However, as we all know: incomplete, incorrect, and missing data lowers trust in operational and analytical decision-making about key business relationships from…

Oct 14, 2021 Featured Content

21% of Dreamforce registrants used personal email: Fixing the Salesforce data quality problem

Getting your hands on Dreamforce’s list of attendees, as the name suggests, is quite literally a marketer’s dream. Salesforce’s annual event is one of the most well-known and attended technology conferences of the year. It has truly become a global…

Oct 11, 2021 Featured Content

Five Takeaways from Snowflake’s Financial Services Data Summit

I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…

Oct 6, 2021 Featured Content

Part II: Why Mastering Hierarchies is Key To Understanding Customers for Biopharma Companies

If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…

Sep 29, 2021 Featured Content

Part I: Why Customer Mastering in Biopharms is Key To Accelerating Business Results

In an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable data — each…

Sep 14, 2021 Featured Content

How Hierarchies Enable Proper Customer Data Management

Not only do hierarchies represent data in a structured and understandable way, but they also serve practical business purposes, serving both operational and analytic value. For B2B businesses, understanding the hierarchical nature of customer relationships is essential. While a typical…

Aug 19, 2021 Featured Content

Gartner Peer Insights: Customers Rate Tamr 4.9/5

Gartner Peer Insights™ helps businesses discover, buy, and manage the technology they need to be successful. The great thing about these reviews – and why many people use them as part of their evaluation process – is that they come…

Aug 18, 2021 Featured Content