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Introduction Two popular solutions for solving the persistent problems of bad customer data are Master Data Management (MDM) and Customer Data Platforms (CDPs). While the two technologies aim to solve similar problems around poor data, there are important differences in…
In today’s digitized healthcare system, electronic health records and claim databases produce vast amounts of patient records. These real-world data (RWD) records are gathered in several different ways and formats—all designed to be easy for healthcare professionals to submit. Third-party…
67% of technology buyers lack the knowledge or tools to build business cases (IDC) This missing skill can delay (or kill) approval of high-business-ROI solutions like modern Master Data Management (MDM) A Forrester Consulting Total Economic Impact (TEI) study demonstrates…
“The source is not the master.” That statement hit me like a ton of bricks when I first heard it. It came from a conversation with Elena Alikhachkina, who at the time was leading a significant digital transformation initiative at…
Tamr’s cloud-native customer master data management (Customer MDM) seeks to create a unified, accurate, and persistent set of unique identifiers and attributes that wholistically depict a customer in order to connect millions of valuable customer records across multiple organizational silos,…
The cloud plays a key role in the Blackstone Group’s digital strategy. The global investment management company maintains a cloud-first mentality and uses the cloud for all IT functions whenever possible. For data management, AWS and Snowflake play important roles.…
“Today, we have the most accurate and recent copy of data coming from all systems, and Tamr facilitates all of that…We are able to work with the various lines of business to bring that new data to the [organization] and…
“Tamr allows [our sales teams] to focus on what they do best, which is helping the customer, not looking through data to find the customer.” — Director of business and product strategy, retail. Knowing who your customer is, what they…
DataOps has emerged as an essential business priority; and organizations are learning to wield their data as both a competitive asset and a protective moat to keep new challengers at bay. As I’ve said before, much like DevOps focused…
Customer data is one of, if not the most, valuable assets for a company. McKinsey & Co. finds that organizations that leverage insights from quality customer data outperform peers by 85% in sales growth and 25%+ in gross margin. Customer…
