Introduction: Every business today wants to be data-driven and use up-to-date and accurate information to support their decisions. However, as we all know: incomplete, incorrect, and missing data lowers trust in operational and analytical decision-making about key business relationships from…
Getting your hands on Dreamforce’s list of attendees, as the name suggests, is quite literally a marketer’s dream. Salesforce’s annual event is one of the most well-known and attended technology conferences of the year. It has truly become a global…
I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…
If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…
by Clint Richardson, Marina Novikova, and Kalen Zhang Global business leaders recognize the value of advanced and augmented big data analytics over various internal and external data sources. However, technical leaders also face challenges capturing insights from data silos without unified master data.…
Biopharmaceutical Customer Mastering SeriesIn an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable…
Not only do hierarchies represent data in a structured and understandable way, but they also serve practical business purposes, serving both operational and analytic value. For B2B businesses, understanding the hierarchical nature of customer relationships is essential. While a typical…
Gartner Peer Insights™ helps businesses discover, buy, and manage the technology they need to be successful. The great thing about these reviews – and why many people use them as part of their evaluation process – is that they come…
I previously wrote how Financial Services Firms can achieve high ROI by taking advantage of Customer Data Mastering. While writing the piece, I came across interesting trends about the pace of technical investment at global banks. Consider this statement by…
Introduction Two popular solutions for solving the persistent problems of bad customer data are Master Data Management (MDM) and Customer Data Platforms (CDPs). While the two technologies aim to solve similar problems around poor data, there are important differences in…
