According to a recent Tamr survey, Nearly 95% of data leaders anticipate investing more in AI/ML in 2023. And it’s no surprise, really. For years, companies have relied on traditional master data management (MDM) processes that are primarily rules-based and…
As those of you in the data business know, last week was the annual Gartner Data & Analytics Summit. If you attended in person, we hope you had a chance to visit our booth and used our flight simulator to…
If you are in the data business, then you must be aware of the 2022 Snowflake Summit that occurred last week. Snowflake has been at the forefront of technology and data innovation, inspiring entirely new markets for nearly ten years.…
At the heart of every biopharma research and development effort are the desire to dramatically improve patient lives. Reaching patients that will benefit requires knowing who your patients are and developing a multi-channel marketing strategy that provides patients with the…
In Part I and Part II of our Biopharma Customer Mastering Series, we covered in detail how machine learning is an essential tool in customer mastering and how you can use it to build flexible hierarchies to power your analytics.…
I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…
If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…
In an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable data — each…
I previously wrote how Financial Services Firms can achieve high ROI by taking advantage of Customer Data Mastering. While writing the piece, I came across interesting trends about the pace of technical investment at global banks. Consider this statement by…
67% of technology buyers lack the knowledge or tools to build business cases (IDC) This missing skill can delay (or kill) approval of high-business-ROI solutions like modern Master Data Management (MDM) A Forrester Consulting Total Economic Impact (TEI) study demonstrates…
