At the heart of every biopharma research and development effort are the desire to dramatically improve patient lives. Reaching patients that will benefit requires knowing who your patients are and developing a multi-channel marketing strategy that provides patients with the…
In Part I and Part II of our Biopharma Customer Mastering Series, we covered in detail how machine learning is an essential tool in customer mastering and how you can use it to build flexible hierarchies to power your analytics.…
I recently attended the Snowflake Financial Services Data Summit, where some of the most influential people in financial services discussed how “organizations meet ever-changing customer expectations while automating routine and mission-critical processes, meeting and exceeding regulatory requirements, and transforming their…
If you read our first article on customer mastering in biopharma marketing, sales, and distribution, you know how important customer data is and that machine learning holds the key to unlocking its potential value. This article will focus on how…
Biopharmaceutical Customer Mastering SeriesIn an increasingly competitive pharmaceutical and biotechnology landscape, maintaining and growing market share requires knowing how to effectively use customer data across multiple distribution channels. Health care groups, physician networks, and consumers are all sources of valuable…
I previously wrote how Financial Services Firms can achieve high ROI by taking advantage of Customer Data Mastering. While writing the piece, I came across interesting trends about the pace of technical investment at global banks. Consider this statement by…
67% of technology buyers lack the knowledge or tools to build business cases (IDC) This missing skill can delay (or kill) approval of high-business-ROI solutions like modern Master Data Management (MDM) A Forrester Consulting Total Economic Impact (TEI) study demonstrates…
Tamr’s cloud-native customer master data management (Customer MDM) seeks to create a unified, accurate, and persistent set of unique identifiers and attributes that wholistically depict a customer in order to connect millions of valuable customer records across multiple organizational silos,…
“Today, we have the most accurate and recent copy of data coming from all systems, and Tamr facilitates all of that…We are able to work with the various lines of business to bring that new data to the [organization] and…
Enterprises have the goal of using clean, updated, data to drive their digital transformations. A key tool they expect to help them get there is a data catalog, tools that create and maintain an inventory of data assets and metadata…
