Forrester reveals a 643% ROI and $8M+ in total benefits from clean, mastered customer data with Tamr. Read More

Realizing the potential of clean mastered data for businesses

George Beskales

Matching Imperfect Data: String Similarity

Any Big Data effort that brings together data from multiple sources must determine when records in different sources are referring to the same real-world entity. This process is called record matching, and it needs to be accomplished even when the…

Aug 19, 2014 Insights