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Allie Gilland

Incorporating Geospatial Data to Accurately Master Customer Information

Anyone who has accidentally received their neighbor’s package knows the importance of pinpoint accuracy when it comes to customer address information. For business-to-business trade with large shipments worth millions of dollars, the importance of accuracy grows exponentially. While improvements in…

Nov 17, 2021 Featured Content

Understanding The Advantages of Supervised Machine Learning for Master Data Management

Machine learning creates efficiencies, often saving us time and money, and reduces the burden of mundane activities, freeing our attention to focus on bigger topics at hand. Machine learning has created efficiencies in many aspects of day-to-day life, from virtual…

Oct 25, 2021 Featured Content

Three Essential Steps that Improve Data Quality and Usability Through Enrichment

Introduction: Every business today wants to be data-driven and use up-to-date and accurate information to support their decisions. However, as we all know: incomplete, incorrect, and missing data lowers trust in operational and analytical decision-making about key business relationships from…

Oct 14, 2021 Featured Content

How Hierarchies Enable Proper Customer Data Management

Not only do hierarchies represent data in a structured and understandable way, but they also serve practical business purposes, serving both operational and analytic value. For B2B businesses, understanding the hierarchical nature of customer relationships is essential. While a typical…

Aug 19, 2021 Featured Content