Tamr lands $16m series A round for data preparation service with mapping, matching slant
In her report on Tamr, 451 Research analyst Krishna Roy breaks down the company’s market, funding, strategy, product and competition.
Among the strengths that Roy notes is Tamr’s “elite management pedigree and track record. The startup also has customers in production and using its wares prior to launch, which is refreshing and unusual in these highly marketing-tastic days.”
Roy cites Thomson Reuters as a key early use case for “using Tamr to get a unified view of a customer”:
“The media and information conglomerate is using Tamr to address a record matching problem to connect previously ‘siloed’ data as part of an internal data integration process, which requires a high level of automation and precise match rates. Thomson Reuters is also using Tamr for attribute matching and record de-duplication.”
The overall 451 Take on Tamr expresses confidence in the company’s ability to “serve a genuine market need” for uniting structured and semi-structured data:
“As we have said before in our Total Data Integration report, semi-structured information needs to be united with structured data in order to provide insight, which wasn’t possible or present when only focusing on the integration, mapping and matching of data of the structured variety. With its sterling management pedigree, cloud service designed to serve a genuine market need, and financing to further product development, Tamr is off to a strong start. However, it is entering an emerging field courted by other new breeds of data management players, which will not offer quite the same thing and are similarly focused on serving analysts’ data preparation requirements at scale and on diverse data types.”